Not for everyone

Luxury vacation rentals that stay up later than you do.

A small collection of high-end vacation homes. Dark rooms, warm light, good glassware, and nobody knocking. Book direct and the door is already open.

Best rate, booked direct
room 1739477391181676086 374d5689 799b 44dc aa9b 7a5924187154
The Reserve

Some places you find. Some places let you in.

Black Reserve is a curated collection of design-forward stays. Some we own. Some we take on for owners who want them run properly. All of them earn the name.

These are thoughtfully designed homes with personality, comfort, and just enough edge — for people who prefer character over convention. Think long dinners, lazy mornings, strong coffee, good wine, and absolutely no beige energy. 

Not for everyone. That is rather the point.
Currently open

Our homes

House rule

Make yourself unavailable.

Turn the phone over. Leave the bed unmade. The whole point of a private vacation home is that nobody is expecting you anywhere.

Booked direct

Skip the middleman. Keep the difference.

The real rate

No platform fee stacked on top at checkout. What we quote is what you pay.

A real person

One number, one inbox, and someone who has actually stayed in the house.

First refusal on dates

Direct guests hear about new homes and released dates before anyone else does.

Nothing lost in translation

Ask for the late checkout, the extra bottle, the quiet room. It reaches us, not a queue.

room 1739477391181676086 bbad340b ecec 4d3e 8ea4 aab573244fc0
image1
The host

There are two people behind all of this

We’re Ashley and Adam, husband and wife, co-founders of Black Reserve Hospitality, and the two people responsible for turning an idea into a stay worth remembering.

Ashley is the designer — the one obsessing over the details, choosing the homes, shaping the feel, and deciding what belongs in a Black Reserve property and what absolutely does not.

Adam is the one who makes the vision real. He builds, fixes, installs, solves, and somehow turns Ashley’s “I have an idea…” into something guests actually get to enjoy.

Together, we’ve built and operated homes across Sedona, Flagstaff, Munds Park and Mesa, welcomed hundreds of guests along the way.

And we’re still very much in it.

When something goes sideways, you’re not getting routed to a call center three states away. You’re getting us. Real people, real accountability, and a couple who genuinely care about the homes, the experience, and whether you had a great stay.

That’s one of the biggest reasons to book direct.

You get the real rate.
You get the people behind the brand.
And yes, there is a very good chance one of us personally had something to do with the room you’re standing in.

Ashley & Adam Athmann Founders, Black Reserve Hospitality
After hours

What it actually looks like

What guests actually say

Not our words. Theirs.

Around 1,200+ reviews across the collection, averaging 4.9. We did not select the flattering ones for this page. They are all there, in full, wherever you found the home.

Before you ask

Questions?

Why book direct?

Because you get the real rate, the real answers, and the actual people who run the homes. No marketplace in the middle taking a cut and replying three days later.

Call (480) 331-6104 or email reservations@blackreservehospitality.com. Someone who knows the homes will answer.

Minimum stays vary by home and by season. Live availability and any minimum will show as soon as you enter your dates.

The neighborhood and the essentials are on every listing. The full address arrives with your check-in details once the booking is confirmed.

Cancellation terms are set per home, since the season and the owner’s terms both factor in. You’ll see the exact policy before you confirm a booking, spelled out on the listing itself — no fine print you have to go digging for.

Check-in is self-service — no front desk, no waiting on anyone. You’ll get door codes and instructions ahead of your stay, along with the exact check-in and check-out windows for that specific home. Need something outside that window? Message us; it’s often workable.

Depends on the home. Pet-friendliness is listed on each property’s amenities, so you can filter for it directly on search results before you book. If you don’t see it listed, assume no and ask us first.

Both vary home to home — parking type and whether a place suits children are listed in each property’s amenities. If you’re travelling with a family or need guaranteed parking, check the listing or ask us directly and we’ll steer you to the right home.

Access granted

You're in.

Check live availability and book direct. Or call and we will talk it through properly.